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BUILDING, MEASURING, AND MANAGING BRAND EQUITY

KONU 1: MARKA & MARKA YÖNETİMİ CHAPTER 1: BRANDS & BRAND MANAGEMENT Doç. Dr. Aykan Candemir 1.* 1 1 1 1 1 17 1 Marka Kelimedir... * * Marka Şekildir ...

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BUILDING, MEASURING, AND MANAGING BRAND EQUITY