Land Surveyors and Marketing
Presented By:Aaron R. Smith, PLS 7901Principal Land Surveyor, Adobe Associates, [email protected]
UCLS Convention 2013
Think outside the box
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How will you Market your company to the Public?
Public Works ProjectsBoundary SurveyorDeveloper and EntitlementAppealing to LawyersA Realtor’s Best FriendAn Architects Best FriendAll Of The Above!!
UCLS Convention 2013
“value for customers, clients, partners and society at large”
What does that mean to you??
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You must createValuefor someone!!
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Generate a list of things that are valuable to your client…
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4 Elements to an Exchange…
2 or more Principals must be a party to the transactionThe exchange should provide a benefit to both PrincipalsBoth Principals must be able to deliver on their agreementTo build trust between Principals, they must meet Expectations…?
UCLS Convention 2013
Is Price really the primary driver with your service?Do you know what your primary drivers are?Have you ever asked you Clients?
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Feedback is a great source of information for your Company…Andit’s Free!
But it’s not always easy to swallowDo you do Client Surveys/Interviews?Not survey monkeys (my opinion, but they can be effective)
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First Point of Contact is HUGE
Field Crew on a jobsiteReceptionist on a cold callDriving down the road with logosBuying groceries with your company name on the clothing
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Set up a Marketing team in your office
Include a person from each department to discus the companyEmpower the staff to get feedback and share feedback about your companyEncourage them to bring ALL ideas to the table and let the group decide
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S.W.O.T.(Strength’s, Weaknesses Opportunities, and Threats)
Turn a weakness into a strengthTurn a threat into an opportunity
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ALTA’s- Record of Survey- Board Opinions- Regulations… Etc.
How do YOU use these as a STRENGTH within your company?Are there other ways in Utah to leverage your service?Don’t Cheapen Your Service, good client will pay for good service?
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Put the right people in the right place
Just because you’re an owner, doesn’t mean you should be responsible to everythingEmpower the staff to help make your business successfulAnd Vice Versa… Help your company be successful
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Mission Statement
Adobe Associates, Incorporated is an enduring organization of skilled and experienced people. We deliver professional Civil Engineering and Land Surveying servicesyou can count on.
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You Can Count On!
This is in front of our staff everyday as a reminder of what we require from everyone.
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Final Thoughts:
Think outside the boxDeliver a service that has valueClients will pay for a perceived valueDon’t be afraid to look at yourself once in a whileFind out what your primary drivers areEmpower your staff to help build your company and generate revenue
UCLS Convention 2013
“Clients cannot judge the technical qualifications of surveyors; if they were that competent, they would do the job themselves. Judgment of capabilities is usually based on other items such as personal appearance, mannerisms, the ability to discuss everyday events and the command of words”.-Brown 2ndEditions, Boundary Control and Legal Principals, preface
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