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Establish GoalsSocial Media AuditEstablish Your Target AudienceCompetitive AnalysisEstablish Brand Voice & ToneBuild Your Social Media Content StrategySocial Media Marketing Measurement
This template is best used as a companion to our blog post titled How To Develop A Winning Social Media Content Strategy: the post linked above as a reference point to complete this template. By the time you’re done, you’ll have a fully documented content strategy for your social media marketing efforts.
Step 1:Establish Goals
Knowing what you want to achieve on social media is the first step toward success. Identify business objectives social media can help you achieve. Then, list social objectives that support those goals.
Describe the challenges you face, why your goals are important, and how you intend to achieve them…
Step 2:Social Media Audit
Which social media networks are we on? List them:List abandoned accounts to remove (if any):List duplicate accounts to merge (if any):
Step 3:Establish Your Target Audience
Persona Name:Job Title:Age:Gender:Income Level:Location:Interests & Hobbies:
Challenges & Aspirations:Favorite Blogs & News Sources:Persona Summary[Insert one or two paragraph character summary here. How would your target customer or audience member describe themselves?]Customer Quote[Insert a real quote from a real customer that represents something your persona might say]
Step 4:Competitive Analysis
What We Can Do Better
What We Can Do Differently
Step 5:Establish Brand Voice & Tone
Step 6:Social Media Content Strategy
Trusted Content SourcesList trusted sources you’ll share content from…
Step 7:Social MediaMarketing Measurement
What went well with our strategy?What went wrong with our strategy?How can we improve our strategy?





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