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Alumni Strategic Plan Update
Saturday, October 1st, 2016
January 2015 – September 2015ConsultationInterviewsVisit from Yale GALE
September 2015Strategic Planning Retreat
October 2015Presentation to 2015 TUAA AGM
November 2015Approval by TUAA Council
December 2015Endorsement from TU Board of Governors
January 2016Launch of Three Year Alumni Strategic Plan (2016-2018)
Key Priorities
EngagementCommunicationCapacity Building
Engagement Priorities Year One – Achieved!
Expanding podcast library3-year engagement plans in place for priority cities/regionsCalendar of key university events and lectureships created and promoted to alumniLife After Trent advisory committee to undertake review and make recommendations for growth and sustainability of programCoordinate new convocation ceremonies for Trent Durham gradsPlan permanent alumni presence in new Student Centre
Engagement Priorities Year One – Achieved!
Meet Alumni Student Centre challenge goalsInclude stories of donor and volunteer impact in TRENT magazineImplement plan for TUARP members, including a retiree tea held annually for new members
Communications Priorities Year One – Achieved!
Launch new approach to TRENT magazineAchieve an annual budget in order to publish and distribute third edition of magazine in hard copyIntroduce new website that is engaging and easier to navigateDevelop a plan to increase the number of contactable alumniLaunch redesigned electronic monthly newsletter, Alma Matters
Capacity Building Priorities Year One – Achieved!
Improved process for collecting contact info of graduating studentsTUAA Council-Colleges Liaison role filledDevelop a volunteer recruitment and development plan (in progress)Complete TUAA Governance reviewBoard of Governors actively engaged in planProactively identifying roles for alumni at the university (ongoing)SupportBoGin designating a minimum number of external alumni seats
Looking Ahead to 2017
Engagement Priorities
Collaborate with Recruitment, Continuing Ed, and Grad Studies to promote lifelong learning to alumniConfirm organizing committee for 2019 Ideas That Change the World SummitCreate physical presence for alumni relations at Trent DurhamDevelop an alumni program specifically for DurhamExpand Life After Trent programs to include Recent AlumniDevelop a strategy to address the needs of graduate program alumni
Engagement Priorities
Organize 2 Shared Interest Groups (1 already in place)Conduct review of Alumni and TUAA student awards and work to heighten impact of these activitiesDesign online tool to help alumni learn about ways to engageHave plan to engage with students at least once in each year of studyAssess interest in a 5 year reunion programCreate Day of Service initiative to encourage alumni to volunteer in their community as representatives of the TUAA and Trent SpiritAssess interest in Student Alumni Association
Communications Priorities
New online magazine platform in place - Trent Magazine LiveImplement annual focus group on social media and communications toolsTailor communications so they are more relevant to individuals
Capacity Building Priorities
Acquire resources necessary to update alumni databaseDevelop a toolkit for departments, colleges, and university communities who wish to better engage with their alumniDevelop and implement a volunteer recognition programDevelop and share toolkit for Chapters and Shared Interest Groups to empower alumni to self-organizeWork with university to develop profiles and multi-media elements featuring alumniActively fundraise to ensure an ongoing stream of revenue for enhanced alumni programming
Areas for Improved Focus
Trent DurhamGraduate program alumniEngaging alumni in recruitmentStudent Alumni Association
Areas with Road Blocks
Data managementWe know data management and use is integral to the success of alumni communication, engagement, and programming, but access and use can be challenging as we navigate privacy concerns
Major Successes
$100K donation from anonymous alumni; $50K to assist in the implementation of thestratplan and $50K for the Alumni Excellence & Engagement Endowment Fund3-Year volunteer recruitment, development, and recognition plan well underway4 alumni-designated external seats on TUBoG, up from 2 representative seatsIncreased and improved relationships betweenBoG, TUAA, and Alumni AffairsMore strategic communications – online and in print
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Adventure Works _year_ Sales Proposal