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Blacklisting Blackberry - mbacasecomp.com

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Presented by:PaolaSunyeGustavo ArmenterosRicoHeuchelAndre Berger
INTERNATIONAL CONFERENCE ON DISRUPTION
C
D
USP
Revenue
Value
Who?
Instant messagesMobileInternet Access“Smartphone” or “PDA”
Tech savvy customersHigh endCompanies
One of the first smartphonesKeyboardSecurity
Telecom companies (contracts)Retailers
BEFORE DISRUPTION
Followed Apple
Stuck to initial success factors
USP
Revenue
Value
Who?
Just upgrades and focused primarily on security
Law enforcement (INTERPOL)Organizations or individuals dealing with sensitive information
Most secure systemKeyboard (?)
From the manufacturer
AFTER DISRUPTION
Critique of reaction
Focus on core strengths while investing in innovation and developing a touchscreen models
The capacity to react promptly to disruption caused by competition

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Blacklisting Blackberry - mbacasecomp.com