CANNES YOUNG LIONSCOMPETITIONS2018
TEAM IRELAND IN 2017
Young Lions –Winning Gold
Emma Wilson and Kyle Schouw, designers fromRichardsDeeAgency took their place on the global stage as they were awarded a gold medal for Team Ireland in the Design category.This is the first time Ireland has ever taken home gold in the Young Lions Competition in its’ 23 year history.
IRELAND WILL COMPETE IN 6 CATEGORIES
12 IRISH YOUNG LIONS COMPETING AT CANNES….
Young Lions 2018
Young Lions Competition in Numbers 2017
All information is on the websitewww.iapi.ie/awards/cannes-lions
ALL YOU NEED TO KNOW
We will hero you!
Young Lions–Digital & Media Jury
Demonstrate your strategic thinking and innovative approaches to solving an important marketing challenge.Each team will be required to generatethe necessary insight to develop an innovative media selection, as well as their creative uses. NOT A MEDIA PLAN! The presentation should be put together in PPT, that does not exceed 10 slides /20 pages and 25 MB.Shortlisted teams present on 20 March. 5 mins to present, 5 for Q&A.
Media Young Lions
Creativity50%. Is there a driving creative idea withpotentailfor impact?Strategy25%. Is there a strong idea at the heart that brings the campaign together? Is there an insight that unlocks the target audience? How deep is the understanding of the brief/challenge?Execution(25%) Is there rigour in the execution. Would the campaign work?
Media Young Lions – scoring
Create an integrated digital led campaign, explaining how the use of technology answers the brief in a creative way.The objective is to show how the power of digital technology can answer the brief and provide a creative solution aligned to the technological evolution (online and/or mobile).
Digital Young Lions, sponsored by Facebook
A Presentation Page including: examples of up to 3 digital led components (in JPEG format, one JPEG for each component). These components could be use on social media platforms but also any other digital led execution.An image summarising the campaign (in JPEG format)A 4 part written submission (150 words per section)1) Campaign Summary2) Creative insight - How can creativity help solve the problem using social media platforms and technology?3) Solution - the platforms, technology and tools used and why.4) How does it work? - How will the digital solution help answer the brief and solve the problem?
Digital Young Lions
Thecreative idea(50%). Is the work innovative and surprising? What is the potential impact?Strategyincluding insight (20%). Brand relevance, choice of campaign elements, target audience, approach.Relevanceto brief (20%)Execution(10%). Is there rigour in the execution. Would the campaign work?=
Digital Scoring – what are the judges looking for ?
Tuesday 20 March –Media Team. Digital teams do NOT present in person.CL rulesWednesday 21 March–Film TeamThursday 22 March–PR TeamFriday 23 March -Young Marketers
Jury Presentation Schedule for shortlisted teams
Can I enter more than one category?No.Can I enter multiple times in the same category?No. One entry per team. Agencies can enter multiple teams.Can I work with people outside my agency?Yes, no problem. The only caveat is that both people need to be working for IAPI member agencies, unless it’s PR.
I’m a student can I enter ?No. Cannes Lions rules not oursYou have to working in an agency, or you can be interning. (Staff email and your linked in profile needed )If I entered last year can I try again?Yes, so long as you are under 30I’m solo and don’t have a partner to enter withEmailtania@iapi.comand we’ll do some speed dating