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LinkedIn – Now what_

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LinkedIn – Now what?
Survey Results
Time on LinkedIn
Number of Connections
57%
26%
Has Value
95%
50percenters
Unsure why it’s valuableCompleted profileLog in once a day
LinkedIn Groups = 77% don’t belong to any
What I’ve used LinkedIn for…
Would like to understand better…
NetworkingFinding a JobResearch
NetworkingResearchFinding a Job
What’s your Motivation?
Build influence & authority in my organization/industry (internal audience)
Build name recognition/personal brand & authority with my peers and an external audience
Build visibility of my profile & market my current skills to an external audience
LinkedIn is a Fluid Tool
Build influence & authority in my organization/industry (internal audience)
Build name recognition/personal brand & authority with my peers and an external audience
Build visibility of my profile & market my current skills to an external audience
Who belongs in your network?
Credibility by association?
Who are the people you’re trying to reach/influence/help?
Who influences the people you’re trying to reach?
Who is well-known in your audience’s industry?
Who/what does your audience read?
Strategic Growth
Buildyour Network
Listen to Your Audience –Be where they are
Join the Conversation
Research to Learn
Add Value to the Conversation
Ways to Build Your Network
Save Search feature
Go Meet People!
Introductions
Think Diversity
Let LinkedIn algorithms work for you
Be Patient!
2ndConnection Networks
What to do with Profiles?
Support your motivation
Turn off notifications
Titles vs. Descriptions
Alignment across the summary, endorsements, recommendations, current job
Highlight your best recommendations
Research
Do you know your audience?
What are the circumstances that move them to decision- making or change mode?
Who influences your audience’s thinking about change?
How is your audience informed?
What external elements influence your audience?
Research – Connect the Dots
Groups
Saved Job Searches
Updates
External Sources
Profiles
In Summary
(I’m not a stalker.)
Build your network strategically
Make sure your profile supports your motivations
To find out about your audience, be where they are

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LinkedIn – Now what_