Analysis
SWOT
of
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Able to respond very quickly as they have no red tape, and no need for higher management approval.
Able to give really good customer care & relation
CEO able to produce a very good design
Able to deliver products to customer within 24 hours for products that have in-house machines (Stickers & Rubber stamp)
Use cash to restock instead of having debtors
Does not stick to a fix operation hour
Company has little market presence or reputation (Just established for 8 months)
Have a small staff (Family business)
Staff does not have a clear business organization & management
Does not have a fix working hour
Unable to deliver some products fast (Does not have machine)
Realibility towards Endurace's cycling projects
Has a weak marketing campaign to increase brand familiarity
Business sector is expanding, with many future opportunities for success
Local government wants to encourage local business
Next target market ; supplier for universities & schools
Maximize partnership with Endurace
CEO has strong reputation in the market (Endurace)
Price fluctuation ; Huge fluctuations in prices of supplies may occue
Competitors could develop expensice new marketing campaigns
A small change in the focus of a large competitor might wipe out current market positioning
Market demand - Fresh design ideas needed
Managing the financial conditions in the economy today
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