Facoltà di Scienze Economiche,Giuridiche e Politiche
Economia e Gestione dei Servizi TuristiciLingua IngleseTOURISM DISCOURSE & WEBSITES
Language is conveyed through a phonic or a graphic channel, through a spoken or a written medium of communicationText v imageIdeational (experiential), Interpersonal & Textualmetafunctionsof language -> topic, text type, purpose, readerIntertextuality
The characteristics of Tourism English
Textual features,which include textualorganisation, writer/reader interaction, spatial and sequential relationships, rhetoric strategies (e.g., irony, colloquialism, stereotypes;Linguistic-grammatical features,such as lexis, laudatory and evaluative language, persuasive and promotional discourse,monoreferentiality, brevity, syntactic patterns,premodification, grammatical devices (e.g., pronouns, interrogative clauses, imperatives, modals);Non-textual features,i.e. images, photographs, tables, maps, and so on.
Tourism discourse: text types
A text is a form of exchange, not a unit of form but of meaning, it is a dialogue, a meaning-creation interaction among speakersNarrativeDescriptive – historic sections/places, people & relations)Regulative (or instructive) – suggestions, recommendationsArgumentative – ideas and perceptionsExpositive (or expository)
Modality: the reliability of messages,colours,contextualisation, representation of detail, depth, illumination, and brightness.Cross-referentiality: icons, maps, photographs & textsA photograph: an objective representation, a “legal proof”, an objective record with a merely informational value, the “true image” of the world, or, from a more social and personal point of view, a mixture of emotion and information, where the informational value is filtered through the photographer’s perspective; through his/her feelings, through social distance, visual modality, eye contact,behaviour,contextualisedin different environments.
Denotation & connotationImages can be: naturalistic, detailed, complex,stylised, or conventional. Texture, depth, saturation, nuances ofcolours, etc., make the image more detailed and naturalistic, i.e. more similar to reality.Stylisedand conventional images, instead, are simple, less detailed and less naturalistic.
Direct/indirect contactSocial responseDistanceFrame size ((i.e., close-up – head and shoulder, medium long shot – full figure, etc.)Perspective: subjective v objectiveAngle: a point of view – power & involvement
Tourism semiotic patterns
3 Ss: Sea, Sand & Sun (+ Sex & Socialization)Tradition v InnovationSports, health, ecology, history, folklore, traditions, art, music,Aspects ofSardità(CadoganGuide 2003)RAS -> the tourist Product: Nature, Testimony of the Past, People & Traditions, Wellnesshttp://www.sardegnaturismo.it/en