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What is PAS_ - download.microsoft.com

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Digital MarketingCustomer Experience – Personalization Accelerator for SharePoint (PAS)
EPG World Wide Industry Platform and Solutions Team
Colin Masson (Industry Manager)Kevin Kerr (Technology Strategist)
What is PAS?Personalization Accelerator for SharePoint
PAS uses a Targeting Cookie and Profile to “learn” userbehavior from multiple levels deep in your site
PAS adds competitive advantage to our consumer Web experienceplatform. Our competitors don’t have this capability.
PAS uses that information to modify your landing page and sub-pages withPAS Web parts that you have interacted with or are interested in the most
PAS doesn’t require login or authentication
Learning can be un-learned as requested or stopped as requested by the user
Digital Marketing SA: BehavioralTargeting (PAS)
Persona:Christine Hughes
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Digital Marketing SA: BehavioralTargeting (PAS)
Application Layer
Presentation Layer
Data Layer
OS
SharePoint FIS
Live Services
.NET
Digital Marketing: BehavioralTargeting (PAS)
©2009 MicrosoftCorporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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What is PAS_ - download.microsoft.com