How to write a vision statement
FIRST
SECOND
THIRD
FOURTH
is clear and written in plain English
'There will be a personal computer on every desk running Microsoft software.' (Microsoft's original vision statement)
'Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.' (Amazon.com)
'To build a community of coffee lovers in Brisbane, by serving the best coffee at the best possible prices.' (local café)
'Our salon will change the way you think about a haircut, and leave you glowing both inside and out.' (local hairdresser)
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