Developing Effective Posters
Mary GallantSPH 685March 6, 2015
What is a Poster?
A formal type of scientific presentationA way to present information visuallyAn opportunity to share your knowledge with peers and colleagues at a scientific conference or public displayAn interactive presentation tool
An Effective Poster…
Conveys a clear, coherent message; Tells a storyClearly presents objective and main pointsIs visually appealingIs well organized and draws viewer from left to rightBalances text and graphics
Leave adequate white spaceEnsure it is readable from 4-6 feet awayChoose fonts carefullyDon’t use too manySerif font for text; sans serif for titles / headingsColumn format works well
Title / Student name & affiliationName of Field Placement/Name of Field InstructorIntroductionObjectiveof research or experienceBackground/literature (include a brief description of whatproblemis being addressed)Theoretical Framework/Theory/Conceptual framework (brief explanation) – if appropriateMethods – Describe setting of study, sampling of target population, define variables (themes if qualitative) and analysis strategiesData/Results – tablesor charts or diagrams help.Quantitative: Samplestatistics,bivariate/multivariate results, statistical models, etc.Qualitative: Describesample, themes and provide quotes that summarizethemesStrengths/Limitations of research methods andfindingsConclusions - Whatare the implications of yourresults and recommendations?Acknowledgments - Partners, colleagues, mentors, etc.References –Should be providedbut may be on a different sheet.
Program / Project Posters
Title / Student name & affiliationName of Field Placement/Name ofMentorIntroductionObjectiveof the program or your experienceBackground/literature to support the reason for the program (include a brief description of whatproblemis being addressed)Theoretical Framework/Theory/Conceptual framework (brief explanation) Consider a diagram to helpProgram or process strategy if different than framework (i.e. CBPR Principles, RE-AIM, Intervention Mapping or other development framework)Process Evaluation or other results of evaluation if conducted. If not, LeaveoutStrengths/Limitations or the program orexperienceConclusions - Whatare the implications of your experience andrecommendations?Acknowledgments - Partners, colleagues, mentors, etc.References –Shouldbeprovidedbut may be on a different sheet.
Clear objectiveGood general knowledgeAppropriate research methodology / comprehensive project description and rationaleStrengths and limitations of study/projectClear presentation of resultsAppropriateness of conclusions and recommendationsClarity of poster presentationClarity of oral presentation